What an AI SDR does
The work splits into the same steps a person would take:
- Choosing whom to write to. From a list you give it, a database, or events at companies such as a funding round, a new leader or a team being hired.
- Researching each company. What changed, who owns the problem you solve, and one thing worth saying.
- Writing the first message and the follow-ups.
- Sending, from a mailbox you connect or one the product runs for you.
- Handling replies: answering questions, booking the meeting, and stopping the sequence when someone says no.
Products differ most in the first and last steps. Some only draft for a person to send. Others run the whole loop.
What to check before it sends in your name
- Why each company was chosen. A reason you can read, such as an event with a date and a source, rather than a score with nothing behind it.
- Where each line of research came from. A personal line that cannot be traced to something seen is a guess, and a wrong guess in a first email costs more than a generic one.
- Who approves what. Whether you can review the first messages, and what decides when it stops asking.
- Whose mailbox it sends from. Your own domain keeps the replies and the reputation with you.
- How to stop it. One switch, and what happens to the emails already scheduled.
An AI SDR or a first SDR hire
A first SDR hire brings judgement, can call, and learns the market alongside you, but needs months to ramp and someone to manage them. An AI SDR starts the same week and does not tire of research, but it only knows what it can read, and it needs you to say who you sell to.
For a small team still finding which companies reply and why, an AI SDR that shows its reasons is a quick way to learn that before hiring. Once the pattern is clear, a person can run it, and the research the software does is still useful to them.
Common mistakes
- Pointing it at a bought list and expecting a reason to write to appear.
- Letting it send from day one without reading what it writes.
- Judging it on opens rather than replies and meetings.
- Running it from a new domain with no warm-up, so the first weeks land in spam.
How Revnox works as an AI SDR
- Put in your website and one press sets up who you sell to and what to watch.
- Revnox watches the companies you track for funding rounds, hiring, new leaders, product launches, acquisitions and expansion, and keeps the source of every signal it files.
- For the strongest accounts it writes a dossier: company overview, pain points and key people, each with its source, plus an outreach angle.
- A line the research does not back is marked as unsourced.
- The first message is written from that research, and your first ten emails wait for your approval before Revnox sends on its own.
- When someone is interested, it answers with a link to book a call.
- Calls land on your own booking page, on the days you choose.
- Anyone can sign up, and the Free plan needs no card.
Questions
What is an AI SDR?
Software that does part of a sales development representative's work: finding companies to contact, researching them, writing outreach and, in some products, sending it and handling the replies.
Will an AI SDR send emails without my approval?
It depends on the product. Some only draft for a person to send, some send everything on their own, and some wait for your approval on the first messages before sending on their own. Check which before you connect a mailbox.
Is an AI SDR better than hiring an SDR?
Not in general. It starts faster and does research at a volume a person cannot, while a person brings judgement and can call. For a small team still learning its market, the software is a way to find what works before hiring someone to run it.