Outbound for agencies
An agency running outbound for clients has two problems an in-house team does not. Every client has a different ideal customer, and every client wants to know why a given company was contacted and what was said. Signal-based prospecting helps with both, if the work is kept separate per client and every message can be traced to a reason.
Keep each client separate
Mixing clients in one list is how an agency contacts the same prospect for two clients in one week, or sends one client's angle to another's market. Give each client its own ideal customer profile, its own account list and its own signals, and review them separately. A shared suppression list across clients is the one thing worth pooling.
Start from a reason, not from a list
Bought lists produce the volume an agency is often paid for and the reply rates clients complain about. A signal, such as a round, a new leader or a team being built, gives each message a reason to exist and gives the client a story they can follow: this company, this event, this message.
Make the work checkable
Clients judge an agency on what it sends in their name. Keep the research behind each message, with its sources, next to the message itself, and have the client approve the first batch before anything goes out. When a client asks why a company was contacted, the answer should take one click.
Report on what the client cares about
Opens are unreliable and say little. Report replies, positive replies and meetings, by campaign and by signal type, so the client sees which reasons to write actually worked in their market.
How Revnox works for agencies
- One plan, one bill: Growth covers 3 workspaces and Agency 10, sharing the plan's limits and credits. Each workspace has its own ideal customer profile.
- Revnox watches the companies you track for funding rounds, hiring, new leaders, product launches, acquisitions and expansion, and keeps the source of every signal it files.
- For the strongest accounts it writes a dossier: company overview, pain points and key people, each with its source, plus an outreach angle.
- The first message is drafted from that research, and each message waits for your approval by default.
- A workspace starts unarmed and sends nothing until you arm it in Settings.
- Export to CSV or a sequencer-ready file, and send from wherever you already send.
Questions
How do agencies run signal-based outbound for several clients?
Each client gets its own ideal customer profile, account list and signals, kept apart from the others, with a shared suppression list. Every message carries the event and research behind it, and the client approves the first batch.
See it on your own market
Set a password and you are registered. Revnox is in closed beta, so every account is approved by hand, and you will get an email to activate it.