What are buying signals?
Buying signals are events or behaviors that indicate a company may be ready to purchase. Revnox monitors your watched companies and surfaces these signals automatically.
Signal categories
A signal belongs to one of 38 categories, in eight families. Which of them your workspace sees depends on what is collected and what you record:
- Money: funding rounds and announcements, revenue milestones, IPO filings
- Hiring: SDR/BDR, engineering, marketing and leadership roles, and team growth
- People: new executives, and executive departures and layoffs, which hold outreach rather than invite it
- Product & tech: launches, tech stack changes, GitHub activity, integrations added
- Content & presence: blog posts, podcasts, conference talks, social engagement, and LinkedIn posts, which no collector finds and someone has to record
- Corporate: partnerships, acquisitions, expansion, awards, regulatory changes, won public contracts, and recently founded companies
- Competitive: competitor switches and complaints, contract expiries
- Intent: website visits, content downloads, pricing page views, demo requests, review site activity
Signal strength
Every signal has a strength from 0 to 100 that falls as it ages and reaches 0 at its category's expiry age. Strength is shown in three bands:
- 70 and above: strong, act on it now
- 40 to 69: moderate, good timing
- Below 40: weakening, context rather than a reason to write
A funding round starts at 95 strength but halves every 30 days.
Correlations
When multiple signals align for the same company, like funding + hiring SDRs, that's a correlation. The strongest matching pattern multiplies the signal part of the account's score, 1.6 to 3x by default. These are your hottest prospects.