Campaign sequence builder

Building a sequence

A campaign sequence is a series of emails with waits between them. Revnox sends each email to each lead when its turn comes.

Creating steps

Open Campaigns, click New campaign, and go to Sequence. Click Add email to add an email and Add wait to add a wait.

For each email, either:

• write the subject and body yourself, using {{first_name}}, {{last_name}}, {{company}}, {{title}} and {{sender_name}}. They're filled in for each lead, and a lead with no value for a field you used isn't sent that email
• or leave the body empty, and Revnox writes the email for each lead when it's due, from the account's research when there is some

An email that uses {{signal_hook}} or {{pain_point}} is written by Revnox too, because those two can't be filled into text you wrote. Plain text is best for deliverability.

For each wait, set how many days the lead waits before the next step.

The whole campaign sends from the one Email account chosen under Basics.

Recommended sequence structure

• Email 1: signal-referenced cold outreach
• Wait 3 days, then email 2: value-add follow-up, no "just checking in"
• Wait 4 days, then email 3: case study or social proof
• Wait 7 days, then email 4: breakup email, short, direct ask

Pacing

Waits are counted in calendar days. Sending is paced by the campaign's daily limit and the mailbox's, whichever is lower, and by your workspace's cap. Leads are spread over up to 12 minutes so the mailbox doesn't send to them all at once. Per-campaign sending hours and time zones aren't supported yet.

A/B testing

A step can hold a second body (bodyVariantB), but no screen writes one: the step editor has name, subject, body and wait. The send path does not load it either, nor read ab_test_enabled, and there is no significance test in the product. A second body set through the api is never sent.

Launching the sequence

Click Save as Draft, add leads if you haven't, and click Launch on the campaign's page.