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AI Writer

There are two writers, and only one of them reads the research

This page described one writer and named it after the other, in public copy

anybody can read without an account. Both exist and both are useful; what

follows says which is which, because a customer who picks the wrong one gets a

generic draft and concludes the product does not do what it says.

Signal-anchored email, opened from a lead, reads that account's dossier and

its signals and writes from them. This is the writer the pricing page means by

"drafts grounded in that account's dossier", and it is the one described

everywhere below.

Compose outbound, the AI Writer screen in the sidebar, writes from the

fields you type into it. It takes no account, reads no dossier and reads no

signals, and its own prompt opens by saying so. Use it when you want a draft

from a brief you are holding in your head rather than from research.

What the signal-anchored writer does

It generates personalized cold email copy that references specific signals for

each lead. It is not a template with variables: it reads the actual signals for

each account and writes copy that reflects them.

How personalization works

Signal injection

Before writing, the signal-anchored writer pulls the top 3 signals for the

lead's company. These become the context for the opening line.

Example signal: "Raised $12M Series A on March 3rd, announced 3 new SDR hires on LinkedIn."Generated opening: "Congrats on the Series A, looks like you're building out the outbound team fast."

Tone selection

Choose from four tones:

  • Direct: Short, no fluff, gets to the point fast
  • Conversational: Warm, reads like a message from a peer
  • Formal: Appropriate for enterprise or regulated industries
  • Curious: Leads with a question, drives engagement

Merge fields

Fields a step you write can use, filled in for each lead:

  • {{first_name}}, Contact's first name
  • {{last_name}}, Contact's last name
  • {{company}}, Company name
  • {{title}}, Contact's job title
  • {{sender_name}}, the name you send as
{{signal_hook}} and {{pain_point}} are written by the AI writer from the lead's research, in the emails it generates. A step whose own copy uses either is generated instead, and its written subject and body are not used.

Generating copy

Open a lead and use Signal-anchored email. Select tone, confirm the signal

context, and click Generate. You'll get 3 variants, pick one, edit, or

regenerate.

The AI Writer entry in the sidebar opens Compose outbound instead, which

writes from what you type rather than from the lead's research. The screen says

so at the top and links here.

Tips

  • Always review AI output before sending, it's a first draft, not final copy
  • Edit the signal hook to make it more specific if you know the company well
  • Keep final email under 100 words for best response rates
AI Writer